Our Story

GeoRiot was born in early 2009, initially as a spin-off from one of the team's many earlier endeavors of creating extreme sports soundtrack websites that used the iTunes Affiliate Program and the Amazon Associates Program. GeoRiot was founded on the basic principle that online marketing should be profitable and accessible on a global scale, but unfortunately back in 2009, it was anything but. In fact, when it came to earning commissions from international sales in iTunes and Amazon, the Internet was simply, broken.

Since then, we've successfully bridged the purchasing gap for iTunes and Amazon and are now furthering our reach to other fragmented storefronts around the globe. Because the online commerce landscape continues to shift and is no longer just fragmentation by country (but now device, operating system, language, and more) we continue to evolve right along with it.

In 2015, we changed our branding from the company name of GeoRiot, to Geniuslink to better reflect that we now solve not only the problem of geo-fragmentation - but fragmentation across all of the ways people can buy products.


Jesse Lakes Chief Executive Officer / Co-Founder

Jesse is a Native Montanan and the co-founder and CEO of Geniuslink - or, as he likes to say, head cheerleader. Before Jesse co-founded Geniuslink, he was a whitewater rafting guide, worked at a sushi restaurant, a skate/snowboard shop, was a professional student, and then became the first Global Manager at Apple for the iTunes Affiliate Program. Outside of the office, Jesse enjoys taking his family on adventures and firmly believes that “time you enjoy wasting is not wasted time.”

Jesse Pasichnyk Chief Technical Officer / Co-Founder

Aside from being a co-founder, Jesse is also the Chief Technology Officer of Geniuslink, and makes sure the engineering wheels on the bus go round and round. Originally from Montana, Jesse has been here since day zero and co-founded Geniuslink with Shannon and his best friend, Jesse Lakes. Before co-founding Geniuslink and after graduating from the University of Montana, Jesse was a software engineer at Microsoft. Jesse is an instrument rated private pilot and in his spare time, he likes to fly himself, his friends and his family to fun destinations.

Shannon McGuire Chief Operating Officer / Co-Founder

Shannon was the first full-time Geniuslink team member and now as the COO, she spends the majority of her time on growth, data and analytics, supporting our support team and mapping out logistics. Before Shannon co-founded Geniuslink, she was an iTunes Store Engineer, and before that, she was in Aerospace. When she gets out of the office, her family is number one, but she loves pottery, wine tasting and being outdoors.

Steven Sundheim Chief Product Officer

Steven leads product development and helps Geniuslink stay user-centered through design, research and product management. Before Steven joined the Geniuslink Team, he co-founded and exited two tech startups and then spent four years consulting for other companies, which is how he came to know Geniuslink. Steven is from Missoula, Montana where he attended the University of Montana. When he’s not designing or talking with Geniuslink clients, you can find him playing soccer, snowboarding, gaming, and spending quality time with his family.

Our Team

Joey White Director of Operations

Joey was our first intern and now he prioritizes and manages all of the projects that the engineering team works on. He’s also the only one in the office who knows how to use the Aeropress. Yet another native Montanan, Joey grew up on a small farm in the Bitterroot Valley, and then worked for a large cattle ranch all through high school and college, until graduating from the University of Montana and joining the Geniuslink Team. In his spare time, he loves to mountain bike, snowboard, rock climb, and hike - basically anything that gets him outdoors and away from the big city.

Rye Loken Full-Stack Developer

Rye designs and implements back-end and front-end features of the Geniuslink Service. Before joining the Geniuslink team, Rye was a software engineer for a startup in Montana after graduating from the University of Montana. From Missoula, Rye loves traveling, music and rock climbing.

Matt Mustarde Operations Manager

Originally from Marlow, England, Matt’s been fielding support questions and serving as our main point of contact for our clients since December 2017. Before he joined the Geniuslink Team, Matt was doing wide-format design and machining, graphics and package design. When he’s not supporting our clients, managing accounts or curating reports and analytics, he enjoys VR, 3D modeling, 3D printing, graphic design and being a serial Redditor.

Natasha T. Petrus Test Automation Engineer

Natasha’s main job here at Geniuslink is to make sure things don’t break. She writes tests to ensure all the existing code works, making it easy to fix bugs and add new features, with the goal to make testing closer to being 100% automated day by day. From Jakarta, Indonesia, Natasha came to the United States to attend Seattle University. Before joining the Geniuslink Team she worked as a contractor for Microsoft, testing Xbox games in a certification lab just after graduating college in June of 2017. In her spare time, she loves to work on side projects, watch Netflix and eat ice cream.

Isaac Maier Sr. Client Success Specialist

Originally from the Bay Area in California, Isaac began his career at Geniuslink as an intern and business student in Missoula, Montana. Isaac's primary responsibility is to help guide our clients to their full potential and ensure that they have an awesome experience with the Geniuslink service. In his spare time, Isaac enjoys training in Krav Maga, riding around the city on his Honda Super Cub, and everything outdoors.

Julian Emond Sr. Client Success Specialist

Julian grew up just outside Glacier National Park in the mountain town of Columbia Falls, Montana, where his enduring love for fishing, fly tying, and skiing was born. He brings experience as a content creator, copywriter, freelance marketing consultant, and soccer coach. After earning his MBA at the University of Montana, he joined Geniuslink to help creators earn more from their content. Julian continues to take full advantage of his Rocky Mountain surroundings, working remotely out of Missoula, Montana.

Doug Hawkes Backend Software Engineer

Doug hails from Salt Lake City, just down the road from BYU, where he earned a degree in Bioinformatics. While Doug continues to stay abreast of genomics research and biogerontology developments, he has found a love for crafting things both physical and digital, evidenced partly by his strong resume as a full stack software engineer. Outside work, you might find Doug spending time with his wife and two girls, relishing a bowl of cold cereal, or once again regretting his decision to join a pickup soccer game without his shin guards.

Anderson Ferrari Backend Software Engineer

Anderson brings over 25 years of software development experience to Geniuslink, having worked for big and small companies including Dell and Citibank. His philosophical and curious mind is evidenced by a lifelong passion for learning, playing guitar, tinkering with electronics, and meeting new people. When most of the Geniuslink team is buttoning up for Winter, you might find Anderson surfing the Summer months at his island home in South Brazil.

Our Mission

Improve the online commerce experience for both consumers and promoters through offering an intelligent links that works, simply.

Our mission is twofold.

We're raising awareness of the fact that every day, Internet marketers, app developers, book publishers and authors, record labels and global brands are unknowingly losing sales and customers to broken links, error messages and poor user experiences.

We're challenging the outdated notion that you use a link with a single destination for your entire audience across devices, countries, and operating systems.

The best part?

Our service is focused on liberating your lost sales due to "dumb" links. Your clients will riot (with joy) at the experience they get with your links, and we predict Zen-like peace and calm as you come to realize your marketing campaigns are more profitable than ever, that you’re a part of a paradigm shift in online marketing, and you're helping to overturn one of the biggest problems facing the industry in the last decade.

Geniuslink - making the Internet a better place, one click at a time.